Videocracy: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching
YouTube is a global juggernaut, the number two search engine in the world, and the repository of practically everything these days, from news reports to how-to videos, from TV and film clips to heartfelt vlog posts, from prank videos to rallying cries from marginalized individuals. YouTube is a reflection of us, a societal linchpin, and a political hot button, all at once.
Videocracy is an in-depth look at the birth of YouTube, the initial idea behind it, and how it evolved into the trendmaker it has become. Along the way, Allocca explains how it stores videos, the origins of several famous viral videos, and how it continues to struggle with and change how its platform relates to old media and new alike, including niche audiences revealed by YouTube trends.
Allocca is an effective narrator, giving glimpses into the day-to-day running of YouTube and how even those behind the curtain have been surprised by things like unboxing videos, which trends catch on, and which YouTubers became minor and major stars.
Videocracy is the most complete exploration of YouTube this far and an insightful lens into the ever-expanding world of Internet interaction, advertising, and fame.
Chris Hayden has been working at City Book Review since 2012, so that makes him the keeper of knowledge. He manages the office and book reviewers (all 200 of them!), which is no small feat. If you’re looking at the book reviews here, you’re seeing them because he sent the books out for review. Without him, this place would fall apart, because no one else in the office knows how to use the postage machine. Two words: job security.
|Page Count||352 pages|
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