by editor | Jan 3, 2018 | Articles, Book Marketing, Book Publishing, Resources for Writers
By Brian Feinblum I recently met a potential author who seemingly has a lot going for him – great credentials, a timely subject, something useful to offer, and connections to A-list stars. He asked me what I thought authors need to do to be successful, and thought it...
by editor | Dec 13, 2017 | Articles, Book Marketing, Resources for Writers
By Mari Selby, Selby Ink For more than 20 years I have watched authors blindly stumble from manuscript to published book and then wonder why they aren’t making sales. When they mention low sales, I ask them, “Does anyone besides your friends and family...
by editor | Dec 7, 2017 | Articles, Book Marketing, Resources for Writers, Writer to Writer
Your new book will publish in 2018. You’re excited that your dream is becoming a reality. Now is the time to spread the word about your upcoming release. While you’re surrounded by supportive friends and family who are already telling everyone they know about your...
by editor | Nov 29, 2017 | Articles, Book Marketing, Book Publishing, Resources for Writers, Writer to Writer
By David Wogahn Yes it’s painful, but the general rule for reacting to a negative review is: Don’t respond. Yet if you must, tread lightly. Let’s face it, online reviews have become one of the most effective marketing tools an author has to promote their books. In...
by editor | Nov 17, 2017 | Articles, Book Marketing, Resources for Writers
Being in the PR business for more than 30 years, I’ve seen a constant evolution in effective tactics. In the book marketing world, what works today won’t work tomorrow because ‘everybody’ is doing it. It’s gone from lunch with reporters and phone calls, to direct...
by editor | Nov 9, 2017 | Articles, Book Marketing, Resources for Writers
By Brian Feinblum When an author does an interview with the news media, he or she, of course, wants to make a great impression. It’s the writer’s time to shine in the spotlight and use the opportunity to increase book sales, establish branding, share a positive...