by editor | Oct 24, 2017 | Articles, Book Marketing, Resources for Writers
For many authors, the concept of book publicity is completely mystifying. What does a book publicist do? Why would I even need one? Do I need one? How does this work? I’ve worked as a book publicist for more than 20 years, so I’ve encountered my share of questions—and...
by editor | Oct 11, 2017 | Articles, Book Marketing, Resources for Writers
Bookstores are not your only option. Think outside the box. It’s October, if you start creating an action plan now, you can still take advantage of Holiday gift giving. All books qualify as potential gifts – nonfiction for students and seekers, and fiction for those...
by editor | Sep 27, 2017 | Articles, Guest Contributors, Resources for Writers, Writer to Writer, Writing Inspiration, Writing Process
By LB Gschwandtner, author of The Other New Girl (She Writes Press, Sept. 26, 2017) Here’s a fine, standard piece of writing advice. Every writer has heard it. “Write what you know.” But what does it really mean? In Jann Martel’s The Life Of Pi, a boy is...
by editor | Sep 21, 2017 | Articles, Book Marketing, Book Publishing, Resources for Writers
By Scott Lorenz, Westwind Communications For most self-published authors, it is extremely difficult to get book stores to buy their books. There are many issues that stand in the way, including distribution, returns, payments, and the quality of the book. Many authors...
by editor | Sep 14, 2017 | Articles, Book Marketing, Resources for Writers
“I have 185,000 Twitter followers. A tweet of content will get me around 20 clicks. Twenty bucks on a boosted Facebook post of the same content to 5,165 people who like the page gets even less. But a link in my newsletter? More than 2,000 clicks from an email list of...
by editor | Aug 3, 2017 | Articles, Book Marketing, Resources for Writers
By David Wogahn, AuthorImprints Until BookBub came along, daily deal promotion websites would promote any eBook so long as the book had a handful of positive reviews and the author had cash. What made BookBub successful is careful curation—they choose books they...