The Burned-Out Blogger’s Guide to PR

Need straightforward, no punches pulled advice on getting your startup’s story in the hands of a reporter? Then you need The Burned-Out Blogger’s Guide to PR by Jason Kincaid. Putting his and advice all out there—how a bad PR person can hurt your business—A bad PR person can be disastrous—and how to decide on the PR person or firm—Your PR person serves as your resident ambassador in the Nation of Disgruntled Reporters. Kincaid provides examples of the limitations of PR—sometimes random luck can propel a product beyond anything a press release can. But Kincaid does believe that the process is like a lottery and that press is a good way to get more tickets. If that doesn’t make you want to go running for the hills, Kincaid explains PR—interspersed with autobiographical vignettes—and how to handle the press, interviews, the launch of a product, or a press embargo. Kincaid’s approach is informative and casual, with a few curse words sprinkled throughout, which helps make the book feel that much more like a PR friend who is so excited to assist you that he can’t resist dropping an f-bomb or two.