by editor | Sep 14, 2017 | Articles, Book Marketing, Resources for Writers
“I have 185,000 Twitter followers. A tweet of content will get me around 20 clicks. Twenty bucks on a boosted Facebook post of the same content to 5,165 people who like the page gets even less. But a link in my newsletter? More than 2,000 clicks from an email list of...
by editor | Aug 3, 2017 | Articles, Book Marketing, Resources for Writers
By David Wogahn, AuthorImprints Until BookBub came along, daily deal promotion websites would promote any eBook so long as the book had a handful of positive reviews and the author had cash. What made BookBub successful is careful curation—they choose books they...
by editor | Jul 27, 2017 | Articles, Book Marketing, Book Publishing, Resources for Writers
Designing an eye-catching book cover is a strategic part of the book marketing process. If someone lingers over your cover for a millisecond longer, there’s a greater likelihood they’ll be inspired to crack open the book. What then, can can be done to set one book...
by editor | Jul 26, 2017 | Articles, Author Events, Book Marketing, Book Publishing, News + Features, Writing Inspiration, Writing Process
Barry Eisler, beloved and prodigious author of thrillers, celebrated the release of his thirteenth novel, Zero Sum, at Kepler’s Books in Menlo Park, CA recently. During the introduction, author Keith Raffel aptly compared Eisler to John le Carré for his...
by editor | Jul 15, 2017 | Articles, Book Marketing, Resources for Writers
Naturally, most authors would love to see their books reviewed in major outlets, such as The New York Times Book Review, USA Today, LA Times, or featured on NPR or one of the network morning news shows. There is certainly nothing wrong with aiming high—and landing...
by editor | Jun 29, 2017 | Articles, Book Marketing, Book Publishing, Resources for Writers, Writer to Writer
How do you feel about public speaking? For introverts it’s like standing naked in front of a crowd of strangers. Conversely, extroverts love the stage, the applause, the chance to share their thoughts and visions. No matter where you are on the introvert/extrovert...