by editor | Nov 29, 2017 | Articles, Book Marketing, Book Publishing, Resources for Writers, Writer to Writer
By David Wogahn Yes it’s painful, but the general rule for reacting to a negative review is: Don’t respond. Yet if you must, tread lightly. Let’s face it, online reviews have become one of the most effective marketing tools an author has to promote their books. In...
by editor | Nov 17, 2017 | Articles, Book Marketing, Resources for Writers
Being in the PR business for more than 30 years, I’ve seen a constant evolution in effective tactics. In the book marketing world, what works today won’t work tomorrow because ‘everybody’ is doing it. It’s gone from lunch with reporters and phone calls, to direct...
by editor | Nov 9, 2017 | Articles, Book Marketing, Resources for Writers
By Brian Feinblum When an author does an interview with the news media, he or she, of course, wants to make a great impression. It’s the writer’s time to shine in the spotlight and use the opportunity to increase book sales, establish branding, share a positive...
by editor | Oct 24, 2017 | Articles, Book Marketing, Resources for Writers
For many authors, the concept of book publicity is completely mystifying. What does a book publicist do? Why would I even need one? Do I need one? How does this work? I’ve worked as a book publicist for more than 20 years, so I’ve encountered my share of questions—and...
by editor | Oct 11, 2017 | Articles, Book Marketing, Resources for Writers
Bookstores are not your only option. Think outside the box. It’s October, if you start creating an action plan now, you can still take advantage of Holiday gift giving. All books qualify as potential gifts – nonfiction for students and seekers, and fiction for those...
by editor | Sep 21, 2017 | Articles, Book Marketing, Book Publishing, Resources for Writers
By Scott Lorenz, Westwind Communications For most self-published authors, it is extremely difficult to get book stores to buy their books. There are many issues that stand in the way, including distribution, returns, payments, and the quality of the book. Many authors...