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PR Stunts Pay Big Dividends: How TESLA and a Cowboy Author Won Our Hearts — and Our Minds Followed

PR Stunts Pay Big Dividends: How TESLA and a Cowboy Author Won Our Hearts — and Our Minds Followed

by editor | Feb 21, 2018 | Articles, Book Marketing, Resources for Writers

By Scott Lorenz, Westwind Communications PR stunts get a bad rap because many are either ill-conceived or poorly executed. But I like them and have been involved in many successful ones. One recent PR stunt of note paid huge dividends when Elon Musk sent a TESLA into...

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