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So, you have your first review. Now what?

So, you have your first review. Now what?

by editor | Apr 5, 2017 | Articles, Book Marketing, Book Publishing, Resources for Writers

By Maryglenn McCombs One of the most rewarding parts of my job as a book publicist is delivering that first review of a new book to an author, and in some cases, the first ever review to a new author—especially when said first review is a good one.  Getting that first...
The Good Thing About Bad Reviews

The Good Thing About Bad Reviews

by editor | Jan 25, 2017 | Articles, Book Marketing, Book Publishing, Resources for Writers

Seven strategies for coping, moving on, and even making the most of a bad review By MaryGlenn McCombs   Several years ago, I sat in on a panel featuring some of the country’s most successful crime fiction writers. The topic?  Bad book reviews. The panel’s...
A PR Insider’s Tips For Promoting Your Book

A PR Insider’s Tips For Promoting Your Book

by editor | Nov 30, 2016 | Articles, Book Marketing, Resources for Writers

By Maryglenn McCombs For authors who elect to take the DIY approach to book PR, it’s crucial to have some insider knowledge of the process and how to find potential reviewers, places to look, and what you’ll need when you make contact. Having promoted books and...
Book Evangelists: What they are, where to find them, and why you need them

Book Evangelists: What they are, where to find them, and why you need them

by editor | Sep 29, 2016 | Articles, Book Marketing, Book Publishing, Resources for Writers

Having just come back from the annual Bouchercon World Mystery Conference in New Orleans, I’m struck—yet again—by what an incredible community of people I’m a part of.  A long weekend in New Orleans with crime fiction writers, fans, and others in the industry?  I...
How to Be a Good Author Client: A Book Publicist’s Perspective

How to Be a Good Author Client: A Book Publicist’s Perspective

by editor | Feb 3, 2016 | Articles, Book Marketing, Resources for Writers

By Maryglenn McCombs At first, I was coming up a little blank when I tried to figure out what I would write about this month. However, after a recent, and inordinately frustrating, experience with a potential author client, the answer became clear. Why not write about...
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