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A New Way to Promote Book: Trailer Videos

A New Way to Promote Book: Trailer Videos

by editor | Aug 3, 2017 | Articles, Book Marketing, Resources for Writers

By David Wogahn, AuthorImprints Until BookBub came along, daily deal promotion websites would promote any eBook so long as the book had a handful of positive reviews and the author had cash. What made BookBub successful is careful curation—they choose books they...
The Four Email Lists Every Author Needs to Launch Their Book

The Four Email Lists Every Author Needs to Launch Their Book

by editor | Jun 15, 2017 | Articles, Book Marketing, Resources for Writers

By David Wogahn   “When it comes to online marketing, most people are overlooking their number-one biggest asset. Social media activity, off-site ads, and all other tricks are a drop in the bucket compared to the power of the email list.” —Amy Porterfield,...
Making the Most of Your Amazon Author Page

Making the Most of Your Amazon Author Page

by editor | Mar 8, 2017 | Articles, Book Marketing, Book Publishing, Resources for Writers

By David Wogahn | @Wogahn | authorimprints.com Most online stores give authors a chance to share information about themselves. But only Amazon goes so far as to provide website-like features to every contributor to every book they sell. The service is called...
Using Advance Reader Copies to Get Blurbs, Reviews and Media Mentions

Using Advance Reader Copies to Get Blurbs, Reviews and Media Mentions

by editor | Dec 9, 2016 | Articles, Book Marketing, Book Publishing, Resources for Writers

By David Wogahn One of the most effective marketing tools available to any author or self-publisher is the Advance Reader Copy (ARC) or galley. An ARC is nothing more than a free copy of your book that you share with readers in advance of the publication date. It is...
An Introduction to Metadata Optimization to Sell More Books

An Introduction to Metadata Optimization to Sell More Books

by editor | Oct 10, 2016 | Articles, Book Marketing, Resources for Writers

In our increasingly online world, the road to book marketing success begins more often on the screens of online bookstores than between an aisle of books. These virtual stores continue to displace the shelves and point-of-purchase displays in a physical bookstore,...

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