by editor | Jan 11, 2018 | Articles, Book Marketing, Book Publishing, Resources for Writers, Writer to Writer
By Ross Rojek Recently, an author we’re working with wanted to know how we could help him sell more books, but didn’t want to do anything with social media. “Facebook doesn’t sell books, Amazon does!” was his statement. This brings up a whole host of issues that I...
by editor | Nov 17, 2017 | Articles, Book Marketing, Resources for Writers
Being in the PR business for more than 30 years, I’ve seen a constant evolution in effective tactics. In the book marketing world, what works today won’t work tomorrow because ‘everybody’ is doing it. It’s gone from lunch with reporters and phone calls, to direct...
by editor | Sep 14, 2017 | Articles, Book Marketing, Resources for Writers
“I have 185,000 Twitter followers. A tweet of content will get me around 20 clicks. Twenty bucks on a boosted Facebook post of the same content to 5,165 people who like the page gets even less. But a link in my newsletter? More than 2,000 clicks from an email list of...
by editor | Jul 15, 2017 | Articles, Book Marketing, Resources for Writers
Naturally, most authors would love to see their books reviewed in major outlets, such as The New York Times Book Review, USA Today, LA Times, or featured on NPR or one of the network morning news shows. There is certainly nothing wrong with aiming high—and landing...