Zombie Loyalists: Using Great Service to Create Rabid Fans
Peter Shankman doesn’t need to use zombies to get people to read his Zombie Loyalists: Using Great Service to Create Rabid Fans. But the zombie cleverness helps to carry his theme of the fanatical, passionate customer that every business would love to have. Using vignettes from his own experience and those in the business world, Shankman has picked apart different ways for a company to gain and keep great customers. Shankman’s humor ensures this book is not a dry read and, in some parts, I found myself laughing…loudly. (Not something you always find when reading a business book.) Shankman has provided problems and lessons, and has laid them out within chapters with titles that will have you chuckling. Seriously, you’ll want to read the chapters, such as “Now That You’re Ready to Breed, Let’s Infect Your First Customer.” It sounds silly, but Shankman has infused so much business information in this book that, if you are looking to build a strong, passionate, loyal group of customers, this book will show you how to capture, care for, and feed your Zombie Loyalists.
|Palgrave Macmillan Trade
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|Business & Investing