SKU: 9781452591070 Category: Tag:

Winning Customer Love: The Focus of a Business Makes All the Difference

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$12.99

Winning Customer Love: The Focus of a Business Makes All the Difference explores exactly what it says: changing the focus of your business to create customer love for said business.

Simple, right? Not exactly.

But author Jim Buchanan walks you through it all: the whys and wherefores, and even includes at the end of each chapter a list of things to consider, helping guide business owners toward new ways to think about their brand, product, or service. He argues that the best promotion you can buy is free, that is, word of mouth recommendation by satisfied customers.

Winning Customer Love is an interesting book that definitely raises some good ideas regarding new approaches to business. This short read takes a fresh look at marketing and while it’s not the only resource you’ll need, it raises some very good food for thought about how to conceive of and organize your business in ways that will have your customers happily raving, all by simply changing the focus of the business using concepts such as empathy, generosity, and gratitude.

Reviewed By:
Author:
Jim Buchanan
Star Count:
4/5
Format:
Trade
Page Count:
108 pages
Publisher:
Balboa Press
Publish Date:
2014-May-22
ISBN:
9781452591070
Amazon:
Issue:
September 2014
Category:
Business & Investing
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Additional information

Publication Date

2014-May-22

Format

Trade

Publisher

Balboa Press

Issue

September 2014

Page Count

108 pages

ASIN

1452591075

ISBN

9781452591070

Star Count

4

Book Author

Jim Buchanan

“Winning Customer Love: The Focus of a Business Makes All the Difference”

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