The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

As I started reading the print review copy of The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki I was in trouble. Kawasaki starts by letting the reader know that, while you don’t need to buy the ebook version you will gain more than the cost of the ebook in additional knowledge if you did.

This recent book is a reboot of The Art of the Start and, at times, it seems like Kawasaki’s brain was uploaded to the page. This is a comprehensive book if you’ve ever wanted to start a business and covers launching all the way to partnering. I found myself reading and underlining and taking notes throughout. Kawasaki, who has earned his corporate scars at Apple and Google, gives layers and layers of advice. Whether you are reading the Q&A sections, adapting goals you’ve cribbed from the pitching chapter, or completing some of the exercises sprinkled throughout, Kawasaki’s book is worth its price—print or electronic version. This is a book you’ll keep and refer to, no matter your stage of business.