The Art of Social Media: Power Tips for Power Users
The Art of Social Media is a quick read and a definite reference to keep handy on your desk. Providing 123 social media tips, Kawasaki and Fitzpatrick give useful, quick overviews of many different programs—such as Twitter, Facebook, Instagram, Pinterest—and management tools—Tweetdeck, Sprout Social and more. The authors sometimes differ on plans of action, but there are accessible superuser ideas or options that I plan to test or implement.
Where the book falls short—in the print version—is that it mentions articles or examples and provides links. The introduction mentions that even with the printed version you’ll have no problem without access to the hyperlinks. Except it is an issue when the authors mention that you can read about this or that here and the printed word is disappointingly underlined, mimicking the hyperlink without providing the URL information. For someone new to social media, this would be a decent resource, but it could not be a standalone because of the lack of links. I would recommend the electronic version to someone with some social media experience.