Primary Greatness: The 12 Levers of Success

The Latin phrase, esse quam videri, which means “to be, rather than to seem”, is the basis of Stephen Covey’s design in Primary Greatness and how he structured the overall teachings in life, which is what he desires the reader to gain from reading his book. The 12 Levers of Success instructs not only how important strong, solid values are in everyday life, but the deeper principles within, that can create a strong foundation. Dr. Covey encourages a person to maintain veracity and integrity in every aspect of life, while implementing a service-minded attitude in all kinds of exchanges with others. Primary Greatness is more than a book to read for leisure, but an applicable one to study and implement in life.

Dr. Stephen Covey, mostly known for his best-selling book, The 7 Habits of Highly Effective People, has been recognized by Time magazine as one of the most influential figures in America. His son, Sean Covey, wrote the foreword in Primary Greatness, following in his father’s footsteps by taking over the habits of highly effective people and gearing a new book to young adults, aptly named, The 7 Habits of Highly Effective Teens.