Marketing for Tomorrow, Not Yesterday

We rated this book:


Marketing for Tomorrow, Not Yesterday by Zain Raj promises to answer big questions and cut through all the noise, but does it? While it is a great summary of Raj’s marketing experience, his view on the business world, and contains most of but not all of his opinions. It answers none of my questions, and the cover image and design aren’t very inspiring either. Which could be forgiven if the book contained a lot of quality content, however, it doesn’t. Raj must think that he has solved any companies marketing problems, but he hasn’t. He has compiled a book that contains minimal facts based on data or statistics, and has rough drafted what he thinks are good themes that may evolve into actual ideas and marketing proposals. He bashes companies on what seems to be personal bias and praises others based on that same irrational partiality. Perhaps Raj thinks he is giving us raw data translated into actionable ideas but this just isn’t the reality. Focusing on your current customers is the only purveying idea, but this is an undeniable fact of marketing. Raj fails to present any research that backs his opinions; he fails to show causation and repetitively crowns correlation as king.

Unfortunately, this is one reader that fails to buy in to what Raj is selling.

Reviewed By:

Star Count 2/5
Format Hard
Page Count 174 pages
Publisher Spyglass Publishing Group
Publish Date 16-Oct-2015
ISBN 9780996726801 Buy this Book
Issue March 2016
Category Business & Investing


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