Marketing for Tomorrow, Not Yesterday
Marketing for Tomorrow, Not Yesterday by Zain Raj promises to answer big questions and cut through all the noise, but does it? While it is a great summary of Raj’s marketing experience, his view on the business world, and contains most of but not all of his opinions. It answers none of my questions, and the cover image and design aren’t very inspiring either. Which could be forgiven if the book contained a lot of quality content, however, it doesn’t. Raj must think that he has solved any companies marketing problems, but he hasn’t. He has compiled a book that contains minimal facts based on data or statistics, and has rough drafted what he thinks are good themes that may evolve into actual ideas and marketing proposals. He bashes companies on what seems to be personal bias and praises others based on that same irrational partiality. Perhaps Raj thinks he is giving us raw data translated into actionable ideas but this just isn’t the reality. Focusing on your current customers is the only purveying idea, but this is an undeniable fact of marketing. Raj fails to present any research that backs his opinions; he fails to show causation and repetitively crowns correlation as king.
Unfortunately, this is one reader that fails to buy in to what Raj is selling.
Chris Hayden been working at City Book Review since 2012, so that makes him the keeper of knowledge. He manages the office and book reviewers (all 200 of them!), which is no small feat. If you’re looking at the book reviews here, you’re seeing them because he sent the books out for review. Without him, this place would fall apart, because no one else in the office knows how to use the postage machine. Two words: job security.
|Page Count||174 pages|
|Publisher||Spyglass Publishing Group|
|Amazon||Buy this Book|
|Category||Business & Investing|