SKU: 9780996726801 Category: Tag:

Marketing for Tomorrow, Not Yesterday

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$24.95

Marketing for Tomorrow, Not Yesterday by Zain Raj promises to answer big questions and cut through all the noise, but does it? While it is a great summary of Raj’s marketing experience, his view on the business world, and contains most of but not all of his opinions. It answers none of my questions, and the cover image and design aren’t very inspiring either. Which could be forgiven if the book contained a lot of quality content, however, it doesn’t. Raj must think that he has solved any companies marketing problems, but he hasn’t. He has compiled a book that contains minimal facts based on data or statistics, and has rough drafted what he thinks are good themes that may evolve into actual ideas and marketing proposals. He bashes companies on what seems to be personal bias and praises others based on that same irrational partiality. Perhaps Raj thinks he is giving us raw data translated into actionable ideas but this just isn’t the reality. Focusing on your current customers is the only purveying idea, but this is an undeniable fact of marketing. Raj fails to present any research that backs his opinions; he fails to show causation and repetitively crowns correlation as king.

Unfortunately, this is one reader that fails to buy in to what Raj is selling.

Reviewed By:
Author:
Zain Raj
Star Count:
2/5
Format:
Hard
Page Count:
174 pages
Publisher:
Spyglass Publishing Group
Publish Date:
16-Oct-2015
ISBN:
9780996726801
Amazon:
Issue:
March 2016
Category:
Business & Investing
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Additional information

Publication Date

16-Oct-2015

Format

Hard

Publisher

Spyglass Publishing Group

Issue

March 2016

Page Count

174 pages

ASIN

0996726802

ISBN

9780996726801

Star Count

2

Book Author

Zain Raj

“Marketing for Tomorrow, Not Yesterday”

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