How to Build a Billion Dollar App: Discover the secrets of the most successful entrepreneurs of our time
It seems like every other day a new app is conquering the world and making its creators rich. From Flappy Bird and Angry Birds, to Instagram and Snapchat, apps have become the newest avenue to overnight success.
Well, George Berkowski knows that plenty of hard work, dedication, and forethought has gone into those “overnight” success stories, and he’s happy to share his knowledge of advertising, design, and business with you in How to Build a Billion Dollar App, a handbook for taking your idea from brainstorming to market and maintenance.
Berkowski explains how to tackle each stage of your app business incrementally, taking it from planning to the million dollar stage and beyond, all the way to the billion dollar stage. To back up his advice, he has insight and examples regarding Waze, Square, Uber, Facebook, Whatsapp, and his personal experience with the cab service app, Hailo.
Most importantly, he doesn’t frame his book like a get-rich-quick scheme. Berkowski focuses on all the legwork required, and the business savvy necessary to make the most of a good idea. Picking up his book seems like a good start.
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