How I Built This: The Unexpected Paths to Success from the World’s Most Inspiring Entrepreneurs
If you have ever wondered about starting a business or are an entrepreneur yourself, this is the book for you. In How I Built This Guy Raz, creator of the podcast with the same name, explains the woe versus the extreme excitement that may be felt when a business either fails miserably or wildly succeeds. There are subjects in this book that most people don’t ever think about, things such as venture capitalist money, working with a business partner, how to finance your business, how to create buzz, and how to create a culture. Some businesses are so good at creating a culture that the consumer doesn’t even realize they are a part of it.
The best part of this book is that Guy tells the stories behind many of the successful companies we know of today. Companies that started from dining-room tables or while working a full-time job. Companies like Netflix, Dippin’ Dots, and Airbnb were all just a thought bubble at one point. This book is the perfect book if you are looking for the inside scoop, tips, and tricks about starting a business of your own.
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