Duct Tape Selling: Think Like a Marketer—Sell Like a Superstar
I’ve followed the Duct Tape Marketing blog off and on for a few years now. Naturally, when I saw Duct Tape Selling, I was eager for more of the same. Unfortunately, I think Jantsch’s true calling lies in blogging. Away from the short and highly visual format of the blog, this book just doesn’t have the sheer enthusiasm powering the writing.
I have a hard time seeing sales and marketing as the completely separate entities that Jantsch claims to be reuniting. I can’t imagine any sales being effective without marketing, and marketing is purposeless without the sales. So thinking like a marketer to improve sales doesn’t seem like all that groundbreaking of an idea.
Don’t get me wrong, though. Jantsch knows his stuff, and he’s quite good at what he does. The book is packed full of good information and practical advice on how to provide value to your clients, beyond just the product sold—starting with the very basic idea that before you try to sell anyone anything, you must first learn to listen to what they really want. If you’re looking to improve sales, this book has the resources to get you there—even if it’s not the “fun” read I expected.
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