SKU: 9780692570623 Category: Tag:

Black Names Matter: The Black Names Book

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$19.99

In Black Names Matter: The Black Names Book author Bobby “BC” Cenoura poses some very important questions. For instance, how do our names define us? In the case of African Americans especially, a name can convey a great deal. Historically, names could be a sign of oppression because slave owners would typically replace their slaves’ original African names with their own Eurocentric surnames for ownership purposes. Thus, perhaps as a backlash to this re-naming, in later times African Americans chose names that reflected their reclaimed African heritage. Cenoura, however, posits that in fact recent naming conventions instead feature unique combinations borrowed from many cultures and are not necessarily African in origin any longer.

He also asks whether black names affect economic progress or prospects of an individual and includes research that shows that using a typically black name can reduce the occurrence of a callback for a job by 50% as compared to white-sounding names. He includes testimony from some African Americans who have “whitened” their names and received more favorable responses from employers by doing so. He cautions parents to be mindful of choosing names for their children that are too black-sounding because they are potentially putting their children at a disadvantage later in life.

While his research is a bit on the light side concerning the questions he initially poses, it is the reference sections of the book which will prove most helpful for scholars. Though it cannot be considered an etymological study of African American names, it is a useful listing of naming conventions currently in use in our country.

Reviewed By:
Author:
Bobby Cenoura
Star Count:
4/5
Format:
Trade
Page Count:
396 pages
Publisher:
Slice of Pain Publishing and Media LLC
Publish Date:
2015-12-16
ISBN:
9780692570623
Issue:
November 2016
Category:
Reference
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Additional information

Issue

November 2016

Publication Date

2015-12-16

Publisher

Slice of Pain Publishing and Media LLC

Format

Trade

Page Count

396 pages

Book Author

Bobby Cenoura

ISBN

9780692570623

Star Count

4

“Black Names Matter: The Black Names Book”

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