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By Maryglenn McCombs
For authors who elect to take the DIY approach to book PR, it’s crucial to have some insider knowledge of the process and how to find potential reviewers, places to look, and what you’ll need when you make contact.
Having promoted books and authors over twenty years, I have an extensive network of media contacts I can call on. But if you’re new to the PR world and want to give your book every chance of success, the first question you may ask when thinking of promotion is: how do you find people who will review your book or interview you?
If you’re like most authors, you probably have a few places in mind. Start by making a wish list and consider the papers, magazines, blogs, etc., you read regularly. Don’t forget about your local media, your hometown media, alumni media, any special groups or organizations you belong to. These may not always seem like the most glamorous media outlets in the world, but remember: you never know WHO may be reading.
When thinking of promotion, here are a few questions to ask yourself:
Sometimes it seems overwhelming just how many review outlets there are. I recommend casting a wide net. But how do you find people who will review your books? Start by considering the media outlets where you find book recommendations.
One trick to find potential places who will review your books or interview you is to come up with a few similar books and do a Google search on the book title and author name. You will likely come up with a number of great leads.
Keep a list of the places you’ve contacted or plan to contacted and put together a realistic timeline for making contact with them all. Once you have a plan in place, it’s time to start making contact. But, before you do, here are a few things you’ll need:
Once you start making contact and soliciting reviews and media coverage, don’t get discouraged if things don’t happen overnight. Remember: successful book marketing is a marathon…and not a sprint.
MARYGLENN MCCOMBS, is an independent book publicist who has worked in the book publishing industry for over twenty years. A graduate of Vanderbilt University, Maryglenn serves on the board of the Nashville Humane Association.
Maryglenn is a native of South Central Kentucky. She lives in Nashville, Tennessee with her husband, Tim Warnock, and their Old English Sheepdog, Majordomo Billy Bojangles. A native of South Central Kentucky, Maryglenn currently lives in Nashville with her husband, Tim.
EDITOR’S NOTE: City Book Review provides various author services – website development being one of them. If you’d like more information on our services, please go here: http://citybookreview.com/author-marketing-services/