by editor | Mar 22, 2018 | Articles, Book Marketing, Resources for Writers
By Caroline O’Connell & Joe Wehinger Facebook offers authors a simple, yet multi-faceted, platform to reach a worldwide audience and sell their books. We’ve come a long way from the days of being dependent on a publisher for distribution and...
by editor | Mar 15, 2018 | Articles, Book Marketing, Book Publishing, Resources for Writers
By Karma Bennett Most people who use Facebook use the News Feed to explore the site. But, by default, those posts are not chronological; the algorithm decides what users should see. That’s why your Facebook News Feed nowadays says “Most Popular,” rather than...
by editor | Mar 8, 2018 | Articles, Book Marketing, Book Publishing, Resources for Writers
By Bethany Brown Once you have finalized your editing, design, and production, it’s time to set the price for your book. This part of the publishing process can be both challenging and overwhelming. It’s also a part of the process where authors and publishers...
by editor | Feb 21, 2018 | Articles, Book Marketing, Resources for Writers
By Scott Lorenz, Westwind Communications PR stunts get a bad rap because many are either ill-conceived or poorly executed. But I like them and have been involved in many successful ones. One recent PR stunt of note paid huge dividends when Elon Musk sent a TESLA into...
by editor | Feb 14, 2018 | Articles, Resources for Writers, Writer to Writer, Writing Process
By Brian Feinblum My wife is a nutritionist. She’s naturally thin but watches her weight and exercises regularly. She knows many of her patients have to physically and psychologically work at it if they are to avoid being casualties of obesity or diabetes....
by editor | Feb 9, 2018 | Articles, Book Marketing, Book Publishing, Resources for Writers
By Maryglenn McCombs If there is one downside to working with a publicist, it’s easily this: cost. Book promotion can be time-consuming, and there is value in a publicist’s time and expertise. If you don’t have the budget to hire a publicist and decide to do...
