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Facebook Isn’t Showing Your Posts? Here’s What to Do About It.

Facebook Isn’t Showing Your Posts? Here’s What to Do About It.

by Karma Bennett | May 10, 2018 | Articles, Book Marketing, Resources for Writers, Writer to Writer

12 Ways to Market Your Book (Despite the Facebook Apocalypse) You may have noticed that your posts on Facebook aren’t getting as much traction as they used to—epecially the important posts promoting your book. Yikes. It’s what marketing pros are calling “Facebook...
Starting Out on Facebook Like a Pro

Starting Out on Facebook Like a Pro

by editor | Mar 22, 2018 | Articles, Book Marketing, Resources for Writers

By Caroline O’Connell & Joe Wehinger   Facebook offers authors a simple, yet multi-faceted, platform to reach a worldwide audience and sell their books. We’ve come a long way from the days of being dependent on a publisher for distribution and...
What is the Big Deal About Facebook’s Algorithm?

What is the Big Deal About Facebook’s Algorithm?

by editor | Mar 15, 2018 | Articles, Book Marketing, Book Publishing, Resources for Writers

By Karma Bennett   Most people who use Facebook use the News Feed to explore the site. But, by default, those posts are not chronological; the algorithm decides what users should see. That’s why your Facebook News Feed nowadays says “Most Popular,” rather than...
How to Price your Book to Maximize Sales

How to Price your Book to Maximize Sales

by editor | Mar 8, 2018 | Articles, Book Marketing, Book Publishing, Resources for Writers

By Bethany Brown   Once you have finalized your editing, design, and production, it’s time to set the price for your book. This part of the publishing process can be both challenging and overwhelming. It’s also a part of the process where authors and publishers...
PR Stunts Pay Big Dividends: How TESLA and a Cowboy Author Won Our Hearts — and  Our Minds Followed

PR Stunts Pay Big Dividends: How TESLA and a Cowboy Author Won Our Hearts — and Our Minds Followed

by editor | Feb 21, 2018 | Articles, Book Marketing, Resources for Writers

By Scott Lorenz, Westwind Communications PR stunts get a bad rap because many are either ill-conceived or poorly executed. But I like them and have been involved in many successful ones. One recent PR stunt of note paid huge dividends when Elon Musk sent a TESLA into...
Do Authors Need A Digital Diet?

Do Authors Need A Digital Diet?

by editor | Feb 14, 2018 | Articles, Resources for Writers, Writer to Writer, Writing Process

By Brian Feinblum   My wife is a nutritionist. She’s naturally thin but watches her weight and exercises regularly. She knows many of her patients have to physically and psychologically work at it if they are to avoid being casualties of obesity or diabetes....
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