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Why Being in the Music Business Convinced Me to Self-Publish

Why Being in the Music Business Convinced Me to Self-Publish

by editor | Feb 6, 2018 | Articles, Book Publishing, Guest Contributors, Writing Inspiration

By Joseph Davida   For most of us, there are parts of life that are just plain dreadful. A good example is getting invited to, or even worse, being asked to participate in, somebody’s wedding. Despite the fact that it’s almost certainly bound to cost...
5 Questions to Ask Yourself Before Choosing a Launch Date

5 Questions to Ask Yourself Before Choosing a Launch Date

by editor | Jan 24, 2018 | Articles, Book Marketing, Book Publishing, Resources for Writers, Writer to Writer

“How soon can I get my book on Amazon?” I’ve heard this question many times. Unfortunately, most self-publishers are so caught up in the writing details that they have little time to devote to production and marketing matters. Here are 5 questions to ask yourself...
Authors: Seek Out Book Clubs to Promote Your Book

Authors: Seek Out Book Clubs to Promote Your Book

by editor | Jan 16, 2018 | Articles, Book Marketing, Book Publishing, Resources for Writers, Writer to Writer

By Scott Lorenz Westwind Communications When promoting a book, many authors think national promotion. And that’s fine, but I also suggest authors consider solid local promotion using book clubs. While national campaigns can be effective, reaching out to a closer...
How Marketing, PR, Social Media, and SEO Are All Parts of Your 2018 Book Marketing Strategy

How Marketing, PR, Social Media, and SEO Are All Parts of Your 2018 Book Marketing Strategy

by editor | Jan 11, 2018 | Articles, Book Marketing, Book Publishing, Resources for Writers, Writer to Writer

By Ross Rojek Recently, an author we’re working with wanted to know how we could help him sell more books, but didn’t want to do anything with social media. “Facebook doesn’t sell books, Amazon does!” was his statement. This brings up a whole host of issues that I...
When Ordinary Authors Should Promote Like Great Ones

When Ordinary Authors Should Promote Like Great Ones

by editor | Jan 3, 2018 | Articles, Book Marketing, Book Publishing, Resources for Writers

By Brian Feinblum I recently met a potential author who seemingly has a lot going for him – great credentials, a timely subject, something useful to offer, and connections to A-list stars. He asked me what I thought authors need to do to be successful, and thought it...
How to Handle Negative Book Reviews

How to Handle Negative Book Reviews

by editor | Nov 29, 2017 | Articles, Book Marketing, Book Publishing, Resources for Writers, Writer to Writer

By David Wogahn Yes it’s painful, but the general rule for reacting to a negative review is: Don’t respond. Yet if you must, tread lightly. Let’s face it, online reviews have become one of the most effective marketing tools an author has to promote their books. In...
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