by editor | Mar 15, 2018 | Articles, Book Marketing, Book Publishing, Resources for Writers
By Karma Bennett Most people who use Facebook use the News Feed to explore the site. But, by default, those posts are not chronological; the algorithm decides what users should see. That’s why your Facebook News Feed nowadays says “Most Popular,” rather than...
by editor | Mar 8, 2018 | Articles, Book Marketing, Book Publishing, Resources for Writers
By Bethany Brown Once you have finalized your editing, design, and production, it’s time to set the price for your book. This part of the publishing process can be both challenging and overwhelming. It’s also a part of the process where authors and publishers...
by editor | Feb 21, 2018 | Articles, Book Marketing, Resources for Writers
By Scott Lorenz, Westwind Communications PR stunts get a bad rap because many are either ill-conceived or poorly executed. But I like them and have been involved in many successful ones. One recent PR stunt of note paid huge dividends when Elon Musk sent a TESLA into...
by editor | Feb 9, 2018 | Articles, Book Marketing, Book Publishing, Resources for Writers
By Maryglenn McCombs If there is one downside to working with a publicist, it’s easily this: cost. Book promotion can be time-consuming, and there is value in a publicist’s time and expertise. If you don’t have the budget to hire a publicist and decide to do...
by editor | Feb 1, 2018 | Articles, Book Marketing, Resources for Writers
Skywatchers saw a rare treat on Jan. 31: a Blue Moon, a total lunar eclipse and a supermoon all at the same time! It’s the first total lunar eclipse since 2015 and the first Blue Moon Blood Moon visible from the U.S. since 1866. People were talking about this...
by editor | Jan 24, 2018 | Articles, Book Marketing, Book Publishing, Resources for Writers, Writer to Writer
“How soon can I get my book on Amazon?” I’ve heard this question many times. Unfortunately, most self-publishers are so caught up in the writing details that they have little time to devote to production and marketing matters. Here are 5 questions to ask yourself...
