Click the cover below to read the April issue.
Heidi, the lovely and brilliant owner of this publication (and I didn’t just say that because she made me) asked me to answer the question: What Does Success Feel Like? It feels kind of odd to me, because I certainly don’t consider myself a household name. In
Read more →Let’s raise a cheer! 1…2…3…4 who do we appreciate? Editors! Okay I know that did not rhyme, however the sentiment still holds true. As a publicist and book shepherd, editors are heroes in my profession. They take a manuscript, and through their hard work, turn it into
Read more →Ricotta has never been one of my favorite cheeses – dry, crumbly curds, sometimes floating in milky whey. But when I was flipping through The America’s Test Kitchen DIY Cookbook and saw how easy it was to make ricotta at home, I thought, Whey not! Literally three
Read more →The author website or blog is an essential book marketing tool, and it’s important for authors to understand how to get people to their site. Google Analytics (a tool for measuring website traffic) tracks four different ways that visitors land on websites. Let’s take a closer look
Read more →I’ve been on Twitter since March 2009. Given that this is my anniversary month, I thought I’d give you some top tips on how to make the most of Twitter, get more targeted followers and grow your account quickly. Despite the fact that they didn’t take me
Read more →I wasn’t someone who had great ambitions of becoming a writer. In fact, by the time I reached my late thirties, I don’t think I had any strong ambitions at all. As a single mum with two children and a steady job, I had an unremarkable, but
Read more →What a difference it makes when authors, publishers and even some publicists go the extra mile. Here is a perfect example of what I am talking about: Just yesterday, I saw a journalist’s query on HARO. (HARO is a FREE service where journalists daily post their need
Read more →When I first sat down to write Nowhere but Home I scrawled, “What would your last meal be?” on a Post-It and absent-mindedly stuck to a lamp on my desk. I knew the answer to this question was at the heart of the novel I was just beginning. Nowhere
Read more →“Do book awards matter?” YES!! As a book publicist I am here to inform you that yes, they absolutely do matter! In fact, one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which subsequently led
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