Archive for the ‘After the Manuscript’ Category

What is a Blog Tour?

The age of the internet gives authors the opportunity to connect with thousands of people. Taking advantage of these seemingly endless possibilities, blog tours provide great publicity for a new book without the hassle (or expense!) of travel. Instead of an author traveling from bookstore to bookstore […]

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Making Historical Fantasy Fun To Read

By  Robert Treskillard The Merlin Spiral is a blend of Arthurian legend, fantasy, and 5th century history. We all know legends are interesting, otherwise the ancients wouldn’t have handed them down to us. And these days fantasy sure holds everyone’s attention. But how do I make history grab […]

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Write, Publish and Go, Go! CrowdFunding Solutions for Independent Publishers

Recently clients came to us with a shoestring budget, an exciting manuscript and a huge cadre of connections in their field. We suggested they create a crowdfunding campaign. Not only would they raise funds to publish their book the way they wanted, they would also begin their […]

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“I’ll Do It Myself!”

Those of us who were raised with classic nursery rhymes and stories know it was The Little Red Hen who said, “I’ll do it myself…and she did.” (http://www.storybus.org/stories_and_activities/the_little_red_hen/story) Also, anyone who has been around a two-year-old may hear “I’ll do it myself!” multiple times a day. However, […]

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RADIO 101: TIPS FOR AUTHORS & SPEAKERS DOING RADIO INTERVIEWS

These days, even radio programs are online. You can get a pretty good overview of what a radio show does if you visit its website or Google it. Just a few seconds on their site will give you all you need to know to make sure you’re […]

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What if We Were Grateful for Everything?

Recently a fellow “After the Manuscript” columnist, Kate Bandos, wrote a great piece on the value of kindness in life and your marketing plan. To me, the companion to kindness is gratitude. With over 300,000 books being published every year any recognition of your work is worthy […]

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Walk a Mile in a Book Reviewer’s Shoes

Book reviews are a powerful way to introduce your book to potential customers and persuade them to buy, but remember that your book is just one of many competing for the attention of book reviewers. As you plan your book review strategy, it’s helpful to look at […]

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Five Reasons to Attend a Writing Conference This Summer

Conference season is upon us.  Between now and November, authors have the opportunity to attend some of the best writers conferences in the nation, like BookExpo (BEA) Society of Children’s Book Writers & Illustrators Conference (SCBWI) Writer’s Digest Annual Conference Willamette Writers Conference Writers’ League of Texas […]

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How Kindness Helps

   At the end of 2013, I shared an unsigned list of 22 Things Happy People Do Differently. As I mentioned, a few of them particularly struck me as wise for those who are looking for media coverage. For that posting, I focused on the importance of […]

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PR Stunts Can Pay Big Dividends: How WestJet and a Cowboy Author Won Our Hearts – and Our Minds Followed

PR Stunts get a bad rap because many are either ill-conceived or poorly executed. But I like them and have been involved in many successful ones. One recent PR Stunt of note paid huge dividends this past holiday season. An airline company called WestJet captured the hearts […]

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