Let’s raise a cheer! 1…2…3…4 who do we appreciate? Editors! Okay I know that did not rhyme, however the sentiment still holds true. As a publicist and book shepherd, editors are heroes in my profession. They take a manuscript, and through their hard work, turn it into
Read more →The author website or blog is an essential book marketing tool, and it’s important for authors to understand how to get people to their site. Google Analytics (a tool for measuring website traffic) tracks four different ways that visitors land on websites. Let’s take a closer look
Read more →What a difference it makes when authors, publishers and even some publicists go the extra mile. Here is a perfect example of what I am talking about: Just yesterday, I saw a journalist’s query on HARO. (HARO is a FREE service where journalists daily post their need
Read more →“Do book awards matter?” YES!! As a book publicist I am here to inform you that yes, they absolutely do matter! In fact, one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which subsequently led
Read more →All creative artists want their work to be embraced by a loving public, even long after they are dead. They want to leave a legacy and to be appreciated by others. It doesn’t matter if it’s art, film, books, architecture, or other forms of creation – the
Read more →I’ve been in book publicity for 15 years and heartily believe in continuing education to stay ahead of the curve. There are many options out there, but one of my all-time favorites is an annual conference put on by IBPA, Independent Book Publishers Association, called Publishing University.
Read more →Outside of baseball a pitch is whenever we are talking about our books. We are pitching when we send out a query letter or email. We are pitching when we are just talking to someone in the elevator. A pitch is your key to getting into the
Read more →As a book marketing consultant, I’ve noticed that many authors don’t have an effective marketing plan. Some authors focus most of their energy in one area, such as social networking, while others seem to jump from one thing to another as they hear about different ways to
Read more →
Recent Comments