Archive for the ‘After the Manuscript’ Category

Tips on Nailing the Interview

With media outlets cutting back on staff, reporters and journalists are stretched thinner than ever. You can score big points by helping make their lives easier. Try taking the extra step by presenting a pitch that says, “There are tremendous things happening in my field. I have […]

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It’s Free! – Giveaways and How They Can Work for You

Who doesn’t love getting free stuff?! Free stuff can help you sell more of your paid merchandise, develop your mailing lists, and introduce readers to you and your platform. Your biggest fans may be readers who initially just wanted your freebies. Offering something free is an attractive […]

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Promote Your Book with Bookmarks

In today’s world of online book promotion, the good old-fashioned bookmark is still a great way to promote books, including ebooks. How Authors Can Use Bookmarks Think of bookmarks as jumbo business cards and hand one to everyone you meet. Enclose bookmarks with your correspondence and review […]

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SXSW Interactive 2014: Field Notes on the Future of Publishing

Austin – Sci-fi authors and science writers will be pleased to learn that astrophysicist  Neil deGrasse Tyson was the keynote at 2014 SXSW Interactive this week, and that the PBS & now Fox host of “Cosmos” TV was quite well received. The theme of the conference this year […]

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Getting the Most from Journalists’ Queries

Journalists now have easy ways to ask authors and publishers (and the rest of the world!) for information and experts to help them write or complete articles and/or books, or to help find guests for radio and TV shows. Publishers and authors should take full advantage of […]

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11 Ways You Can Help Your Publicist Help You

There are times that a publicist is only as good as her client. There are many variables that fall outside of a publicist’s control. Some of those include how credentialed an expert is, what their social media platform looks like, how skilled they are at giving a […]

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Two Steps to Make Your Self-Published Book Look Professional

Okay, so you read my article “Top Seven Reasons to Self Publish” here in this column a few months back, and decided to publish your book yourself. Congratulations. Now the true learning process begins. Guaranteed what will set your book apart from all the other independent publishers […]

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Find the Best Venues for Your Virtual Book Tour

In a previous article I discussed the advantages of doing virtual tours to promote books. Today I’d like to share some tips for finding the best hosts for your tour. When authors hear the term “virtual book tour” they often think of reviews posted on book blogs, […]

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Video Conferencing for Authors

The publishing industry is so dynamic that new technologies are constantly reinventing the way we bring a book to market and connect with readers. For several years now, video chat and conferencing capabilities have been progressing from beta trials to robust networks, hosting both authors and their […]

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What Authors can Learn from The Promotion of Anchorman II

“Anchorman II: The Legend Continues,” starring Will Farrell as Ron Burgundy, is the highly anticipated, long overdue sequel to 2004′s “Anchorman: The Legend of Ron Burgundy.” The first film quickly became a cult classic with its quippy one-liners and hilarious cast. The sequel premiered December 18. Leading […]

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