Archive for the ‘Viewpoints’ Category

Tips on Nailing the Interview

With media outlets cutting back on staff, reporters and journalists are stretched thinner than ever. You can score big points by helping make their lives easier. Try taking the extra step by presenting a pitch that says, “There are tremendous things happening in my field. I have […]

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It’s Free! – Giveaways and How They Can Work for You

Who doesn’t love getting free stuff?! Free stuff can help you sell more of your paid merchandise, develop your mailing lists, and introduce readers to you and your platform. Your biggest fans may be readers who initially just wanted your freebies. Offering something free is an attractive […]

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Promote Your Book with Bookmarks

In today’s world of online book promotion, the good old-fashioned bookmark is still a great way to promote books, including ebooks. How Authors Can Use Bookmarks Think of bookmarks as jumbo business cards and hand one to everyone you meet. Enclose bookmarks with your correspondence and review […]

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SXSW Interactive 2014: Field Notes on the Future of Publishing

Austin – Sci-fi authors and science writers will be pleased to learn that astrophysicist  Neil deGrasse Tyson was the keynote at 2014 SXSW Interactive this week, and that the PBS & now Fox host of “Cosmos” TV was quite well received. The theme of the conference this year […]

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Getting the Most from Journalists’ Queries

Journalists now have easy ways to ask authors and publishers (and the rest of the world!) for information and experts to help them write or complete articles and/or books, or to help find guests for radio and TV shows. Publishers and authors should take full advantage of […]

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My Mother, My Loss, My Story

   “So what’s up with this first novel?  The Sandpiper?  Why did you write it?”  Questions I keep hearing from members of book clubs I talk to.  While I am all about the story, they want to know more about the storyteller.  I wasn’t ready for that. […]

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BadRedhead Says: How Much Can Indie Authors Realistically Make?

A good decision is based on knowledge and not on numbers.                  ~ Plato  Two friends have told me this week that they’re disappointed in the sales of their first book, because it’s not enough for them to quit their jobs and write full time. I also […]

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11 Ways You Can Help Your Publicist Help You

There are times that a publicist is only as good as her client. There are many variables that fall outside of a publicist’s control. Some of those include how credentialed an expert is, what their social media platform looks like, how skilled they are at giving a […]

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(Seven Glamorous Years in) The Life of a Corporate Lawyer Turned Debut Fiction Author

    The life of a Mergers & Acquisitions Lawyer. Spanning the country (and beyond) in hushed first-class cabins, bantering with flight attendants and strategizing with colleagues on the ‘Deal Team’ before touching down in it-doesn’t-matter-where. Then a limo to a glass tower where The Other Team […]

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Two Steps to Make Your Self-Published Book Look Professional

Okay, so you read my article “Top Seven Reasons to Self Publish” here in this column a few months back, and decided to publish your book yourself. Congratulations. Now the true learning process begins. Guaranteed what will set your book apart from all the other independent publishers […]

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