By Kate Siegel Bandos, KSB Promotions With the holiday just past, I assume you all sent Thank You notes (via email or snail mail) to anyone who sent you a gift. Right? While acceptable to verbally say thank you when you are together when the gift is
Read more →By Mari Selby, Selby Ink Over the years, one of the most common questions I have been asked is “When do I start marketing my book?” Depending on my mood, I may respond with, “You’re kidding, you haven’t already started?” Creating a success for your launch involves
Read more →By Christina Mamangakis, Publicity Manager for Houghton Mifflin Harcourt For this post, I felt compelled to write about negative publicity coverage. Obviously, that’s a pretty broad catch-all, so I’ll break it down a bit as I muse… Very rarely, if ever, will a book receive entirely positive reviews,
Read more →By Dana Lynn Smith, The Savvy Book Marketer Virtual book tours (also called blog tours) typically involve making guest appearances on book review sites, blogs, and/or forums that are related to the topic or audience of your book. You can even do audio interviews as part of
Read more →By Michelle Gamble-Risley Because I am the CEO at 3L Publishing, and we offer both publishing and public relations services. Most authors joyously hold their new books in their hands and then stand there with their hands out just waiting for the sales to ring up. What
Read more →Marika Flatt, founder of PR by the Book, wrote this blog post in late 2010. Because we now continue to hear the same questions from self-published authors—planning to have a late-year pub date, she wanted to update the article and run it again. Enjoy! This blog post
Read more →By Kate Siegel Bandos, KSB Promotions How many times did your parents say to you, “Do your homework?” How many times do/did you hear yourself saying to your children, “Do your homework?” Well, to get good publicity, a key element is to DO YOUR HOMEWORK. With so
Read more →By Mari Selby Have you had your vision checked lately? When I was a child, I saw Christmas tree lights as these soft glowing orbs of color, and I was warmed by their light. My first pair of glasses came when I was a pre-teen, and I
Read more →By Dana Lynn Smith You’ve worked hard to gather great reviews, endorsements, and testimonials for your book. So how can you use them for maximum promotional value? Here are some ideas: Selected pre-publication endorsements are usually printed on the back cover of books, and sometimes a blockbuster
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