Book publicists do a number of things to help authors prepare for their interviews, but sometimes—and especially when there are big national media interviews, like NPR and the morning tv shows, at stake—-we hire media coaches. These coaches are usually people who have worked extensively in broadcast
Read more →I recently attended IBPA’S Publishing University, where I consulted authors in various stages of publishing. Some had several books under their belt, while other’s books were still seedling ideas. No matter the story, there was one recurring theme among the crowd: “I’m overwhelmed!” In one of the
Read more →We all know that the job market is tough. That makes now a better time than ever to hire a few interns. An intern can be a college student who hopes to go into publishing or journalism and needs some hands-on experience to build a good
Read more →Fourteen years ago when I formed Selby ink, my publicity and marketing company, eBooks were unknown. Within a few years, I had clients coming to me with an eBook wanting me to publicize their efforts. At the time, I knew nothing about eBooks. Probably, like many in
Read more →So often I feel like authors believe that their publicists only see their jobs as just that, jobs. Untrue. The vast majority of us get into this industry because we love what we do — we love everything about books, whether it’s reading them, talking about
Read more →By Dana Lynn Smith, Savvy Book Marketer Some authors are introverts, preferring to remain in the background and write, rather than interacting with others. But promoting the author is an integral part of promoting a book. That’s especially true for nonfiction authors, where promoting the author as
Read more →By Kate Siegel Bandos, KSB Promotions We have been working recently with several children’s books authors. Happily, they have contacted us early enough so the final pages aren’t yet set. We have then be able to suggest to them ways to make the books more promotable. One
Read more →By Michelle Gamble-Risley How a book sells best is often a mystery. Will it sell best in the bookstores? Will it sell best on Amazon? Will it sell best at genre-specific conventions? Will bloggers be the ones to ignite sales and create an underground following? Will the
Read more →By Tolly Moseley, PR By the Book We, at PR by the Book, spend a great deal of time and attention on building positive relationships with our clients. It’s definitely a two-way street, so we wanted to share a few ways we work hard to build trust with
Read more →
Recent Comments