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I Got Your Number! Using Numbers In a Book Title.

On January 31, 2013   /   Uncategorized   /   Leave a comment

Recently on LinkedIn, J.D. Gershbein, a global speaker and social branding specialist, raised the question, “Does a numbered step approach to titling a book have a positive effect on sales?” This particular question, and subsequent thread, made me delve deeper into the use of numbers in book titles and whether

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