Our PR by the Book team recently spent time in The Big Apple fully entrenched in the annual BEA conference (BookExpoAmerica.com), where we sit down with publishing houses, media outlets, agents and authors. This was my 13th BEA (I went to my first one in ’97 and have only missed 1 year). I now know to schedule all my meetings in advance in 30-minute increments and we also now reserve a table in the International Rights Center in order to have a place to meet.
I had 30 meetings scheduled for 3 days of BEA. It was productive, to say the least. I wanted to share with you a few of my favorite publishers and what they are up to:
Black Dog & Leventhal Publishers (blackdogandleventhal.com) has an amazing book coming out in November called My Bookstore, which features indie bookstores from across the U.S. and their back-stories. This book would be God’s gift to a book publicist! How fun to create a nationwide event featuring the best stores in the business! Austin’s own BookPeople is, of course, featured. You can Like them on Facebook at facebook.com/mybookstorecommunity.
DK Publishing (dk.com) launched a fabulous series called the “Eyewitness Travel Family Guides” that feature the best locals in France, Italy, London, Paris, NYC, & Washington, D.C. Highlights of the books include Kids Corner for must-see kid-friendly spots and also tips for where parents can go to keep the kids entertain and catch a breather (and maybe a glass of vino, too!)
Harvard Common Press (harvardcommonpress.com) always produces the most beautiful cookbooks and foodie delights. Publisher Bruce Shaw was showcasing “Herbivoracious,” “Beer Cocktails” (which is one I personally can’t wait to dunk into!), and “Cake Balls”. I just adore HCP’s book covers and quality of their books. Even though I don’t have much time to spend in the kitchen, their books inspire me to be more active in my kitchen.
Quirk Books (quirkbooks.com) is another publisher with exciting lifestyle books, such as “Born This Way,” “Pure Vanilla,” and “Craft-a-Day” – all books with enticing covers and tons of fun hooks for a publicist!
I could continue on all day with this post, but, alas, I must start my follow up to all my glorious meetings last week. BEA is our most important and engaging event of the year, which is why I’m a regular. We look forward to it each year and gain so much from the face-to-face opportunities we have with publishers, agents and media from across the country. For PR by the Book, it’s an experience like no other!
Marika launched PR by the Book, LLC in 2002, combining her love of the media, public relations, and books. Leading up to that, after garnering experience as the host of two cable television shows in San Antonio, reporting for her college newspaper, producing for her college TV station, and working with NBC-TV in Dallas, Marika spent seven years leading the publicists of an Austin-based book publicity firm.
Book fairs and festivals offer authors an excellent place to interact with fellow authors and publishers, network with book industry leaders, locate the help you need, such as a publicist or book editor, and learn what’s new in the marketplace.
Here is a list of 20 book fairs and events that are worthy of your attendance.
Authors who want to sell books need to do what anyone else with a product needs to do – find the place in the marketplace where your buyers can be found. And, in the case of authors, readers will be found in largest numbers at book fairs, festivals and conferences.
Book fairs and festivals are held every season around the world so it’s a fairly easy task to locate one to promote your book. As an internet book marketing specialist, I am the first to impress on authors the new and powerful marketing avenues open to all authors on the Internet – from book websites to book trailers to social networks like Facebook, Twitter and YouTube. While these are fantastic tools when used properly, authors should never overlook opportunities to meet the reading public face-to-face.
Book fairs usually want speakers. By volunteering to speak, the author not only gains great exposure but can also add that appearance to their resume and press releases. But plan ahead; dates for panel participants, speakers and autograph sessions are arranged months in advance.
Book fairs are excellent places to interact with fellow authors, publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. For more information about book marketing visit http://www.book-marketing-expert.com and for upcoming book events on C-SPAN2 visit: http://www.BookTV.org. Here’s a list of upcoming book fairs and events that are worthy of your attendance in 2012.
BookExpo America, June 4-7, 2012, Javits Center, NYC, the ‘Big Daddy’ of all book events. It worth a trip just to see what the book business is all about. There are plenty of great seminars to attend, book signings and events. I highly recommend all authors attend. http://www.bookexpoamerica.com
Printers Row Lit Fest, June 9-10, 2012 Chicago, Illinois on and around the area of Dearborn Street, from Congress to Polk. A large book fair attended by more than 125,000 book lovers. http://www.chicagotribune.com/entertainment/books/printersrowlitfest/
Millbrook Literary Festival, June 16, 2012, Millbrook Free Library on Franklin Street presents dozens of thought provoking authors. http://www.millbrookbookfestival.org/
American Library Association Annual Conference June 21-26, 2012, Anaheim, CA some 25,000 experts in the market who will help you advance your career. http://www.alaannual.org/
International Christian Retail Show (ICRS) July 15-18, 2012, Orlando, FL http://www.christianretailshow.com/ Considered the best show for Christian authors according to Sara Bolme, author of Your Guide to Marketing Books in the Christian Marketplace. http://www.marketingchristianbooks.com
Harlem Book Festival, July 22, 2012, Harlem, NYC http://www.qbr.com
Belfast Bound Book Festival, July 27-29, 2012, in Maine will offer 25,000 books and will celebrate reading, writing and publishing. http://www.belfastboundbookfestival.com/
Decatur Book Festival, Aug. 31- Sep. 2, 2012, Decatur, GA, largest independent book festival in the country. Since its launch, more than 900 authors and 260,000 attendees have attended this event in downtown Decatur. http://www.decaturbookfestival.com/Community/index.php
Brooklyn Book Festival, September 20-23, 2012 Brooklyn Borough Hall and Plaza, NY is the largest free literary event in New York City. http://www.brooklynbookfestival.org/BBF/Home
Sonoma County Book Festival, September 22, 2012, Old Courthouse Square, Santa Rosa, CA. attended by thousands of book lovers. http://www.socobookfest.org
Fall For the Book Festival, Sept. 26-30, 2012, George Mason University’s Fairfax Campus, Fairfax, VA., sponsored by George Mason University, Fairfax County Public Library and Barnes & Noble. Attended by more than 150 authors. http://www.fallforthebook.org
Baltimore Book Festival, Sept. 28-30, 2012, located at Mt. Vernon Place, The event attracts more than 100 authors. www.baltimorebookfestival.com/
South Dakota Festival of Books, September 28-30, 2012, Sioux Falls, attracts over 40 nationally well-known authors. http://www.sdbookfestival.com/
West Hollywood Book Fair, September 30, 2012, at West Hollywood Park, more than 130 exhibitors expected! http://www.westhollywoodbookfair.org
West Virginia Book Festival, October 13-14, 2012 is destination for over 7,000 people whom go to network and hear from various authors in West Virginia. http://wvbookfestival.org/
Frankfurt Book Fair, October 10-14, 2012 in Frankfort, Germany. Considered the biggest book show in the world. www.book-fair.com
Southern Festival of Books: A Celebration of the Written Word October 14-16, 2012, Tennessee Legislative Plaza, Nashville, TN, attracts more than 200 authors from throughout the U.S. http://www.humanitiestennessee.org/festival/current.php
Texas Book Fair, October 27-28, 2012, State Capitol Building, Austin, TX, established in 1995 by First Lady Laura Bush, a former librarian, more than 45,000 attend. www.texasbookfestival.org/
Kentucky Book Fair, Saturday, November 9-10, 2012, Frankfurt, Kentucky, attended by up to 5,000 people including 150 authors. http://kybookfair.org/
Miami Book Fair International, November 11-18, 2012, hosts over 350 authors to discuss their work and 250 publishers. http://www.miamibookfair.com/
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS, Los Angeles Times, USA Today, Washington Post, Family Circle, Woman’s World, & Howard Stern to name a few.