President & CEO Heidi Komlofske sits down with Publishers Weekly — well, okay, it was a telephone interview — to discuss Kids’ Book Review, San Francisco Book Review, and Sacramento Book Review. Click HERE to read the article.
The author website or blog is an essential book marketing tool, and it’s important for authors to understand how to get people to their site. Google Analytics (a tool for measuring website traffic) tracks four different ways that visitors land on websites. Let’s take a closer look at these four sources of author website traffic.
“Do book awards matter?” YES!!
As a book publicist I am here to inform you that yes, they absolutely do matter! In fact, one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which subsequently led to a major New York agent deciding to represent the book and pitch it to all the major publishing houses. Deals are in the offing. This author, needless to say, is happy he decided to enter.
Let’s talk about reviews, shall we?
We’ve all read instances where an author acts poorly in the face of a one or two-star review. It’s usually referred to as ‘authors behaving badly,’ usually for good reason.