Categories
We Are Social
04 April
2013
After the Manuscript Viewpoints
1465 Views

32 Book Awards Authors Should Pursue for 2013

By Scott Lorenz, President, Westwind Communications

“Do book awards matter?”  YES!!

As a book publicist I am here to inform you that yes, they absolutely do matter! In fact, one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which subsequently led to a major New York agent deciding to represent the book and pitch it to all the major publishing houses. Deals are in the offing. This author, needless to say, is happy he decided to enter.

Pursuing and winning book awards will give you another opportunity to reach out to the media, booksellers and agents. As a book publicist I see the media perk up when an author client has received an award. It’s the added credibility that gives them the assurance that the book is worthwhile. It takes the risk out of the equation for the producer or reporter if it’s an ‘award winning’ book.

Awards also create interest in your book, which can lead to more sales and other opportunities.  A book award may cause someone to stop in their tracks and consider picking up your book in a book store.  A book award can give you an edge and sometimes that’s all the difference you need to propel your book into bestseller territory. If you win you can say you are an “award winning author.” Doesn’t that sound better? Of course it does, and you get a little magic that comes from a third party endorsement because an authority says your work is worthy, and that’s priceless.

Most awards charge a fee to enter. Not all awards have a category for your genre and not all of these will work for every book.

Here’s a list of my Top 32 book awards worthy of your consideration.

Need another reason to enter? Jim Cox of Midwest Book Review says, “The fact is award stickers help to convince buyers to purchase. I’ve seen this happen with librarians — when faced with two competing titles and a limited acquisition budget the librarians will take the one that won an award, any award, over the title that doesn’t have an award to its credit. I’m confident that this same phenomena works for bookstore patrons browsing the shelves as well.”

The bottom line, book awards do matter. Enter a few and let me know how it goes. If you know of another book award I should check out, please send me the details.


Scott LorenzAbout Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few. Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist




17 Comments:

Leave a Reply







Search

RSS Feed

Kids' Book Review Magazine

San Francisco Book Review Magazine

Advertisement

Our Licensees

Upcoming SF Author Events

  • Events on August 30, 2014
    • Market to Table: Cooking Demonstrations by Cookbook Authors
      Starts: 10:30 am
      Ends: August 30, 2014 - 12:30 pm
      Location: Book Passage at the Ferry Building, 1 Ferry Building, San Francisco
      Description: On Saturday mornings, chefs and cookbook authors lead free cooking demonstrations using seasonal ingredients from the Farmers Market. Join them in the CUESA kitchen (North Arcade) for tips, recipes, and a sample. Book Passage will be there with the books.
    • John Hope Bryant - How the Poor Can Save Capitalism
      Starts: 4:00 pm
      Ends: August 30, 2014 - 5:00 pm
      Location: Book Passage, 51 Tamal Vista Blvd, Corte Madera
  • Events on August 31, 2014
    • Sunday Morning Storytime with Christopher Smith
      Starts: 11:00 am
      Ends: August 31, 2014 - 12:00 pm
      Location: Author Appearance - , “” Book Passage - 51 Tamal Vista Blvd., Corte Madera
      Description: Sunday Morning Storytime with Christopher Smith at Book Passage, Corte Madera
      Starting September 12!
      Sundays • 11:00 am • Free
      Summer is over and Christopher is back! Singer-songwriter Christopher Smith has been writing music and performing in the Bay Area for over 20 years. Smith writes well-crafted story songs that aim for the heart. Children of all ages—and adults—love him!

      These events are free and take place at Book Passage, 51 Tamal Vista Blvd., Corte Madera, unless otherwise noted. For information or to reserve autographed books, call 415-927-0960 or go to http://www.bookpassage.com.
  • Events on September 1, 2014
    • Left Coast Writers Literary Salon
      Starts: 7:00 pm
      Ends: September 1, 2014 - 9:00 pm
      Location: Book Passage - 51 Tamal Vista Blvd., Corte Madera
      Description: Left Coast Writers®
      A Literary Salon Led by Linda Watanabe McFerrin
      1st Monday each month • 7:00-9:00 pm • $120 per year
      Left Coast Writers meetings provide literary connections, support, counsel, readings, writing tips, literary chat, unabashed networking, and great fun. Many local authors are active members of this group. Meetings feature presentations by Bay Area literary figures. In addition, LCW hosts a variety of other activities to launch the books of members, to explore publishing
      alternatives, and to network with others in the industry.
  • Events on September 2, 2014
    • Shelly King - The Moment of Everything
      Starts: 7:00 pm
      Ends: September 2, 2014 - 8:00 pm
      Location: Books Inc, Mountian View; 301 Castro St, Mountain View, 94041
    • Matthew Stewart - Nature's God
      Starts: 7:00 pm
      Ends: September 2, 2014 - 8:00 pm
      Location: Book Passage, 51 Tamal Vista Blvd, Corte Madera
    • Gina Arnold - Liz Phair's Exile to Guyville
      Starts: 7:30 pm
      Ends: September 2, 2014 - 8:30 pm
      Location: The Booksmith: 1644 Haight St, San Francisco
  • Events on September 3, 2014
    • Stuart Rojstaczer - The Mathematician's Shiva
      Starts: 7:00 pm
      Ends: September 3, 2014 - 8:00 pm
      Location: Books Inc, Palo Alto; Town & Country Village, Palo Alto, 94301

Author Recommendations

Author Recommendation