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04 April
2013
After the Manuscript Viewpoints
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32 Book Awards Authors Should Pursue for 2013

By Scott Lorenz, President, Westwind Communications

“Do book awards matter?”  YES!!

As a book publicist I am here to inform you that yes, they absolutely do matter! In fact, one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which subsequently led to a major New York agent deciding to represent the book and pitch it to all the major publishing houses. Deals are in the offing. This author, needless to say, is happy he decided to enter.

Pursuing and winning book awards will give you another opportunity to reach out to the media, booksellers and agents. As a book publicist I see the media perk up when an author client has received an award. It’s the added credibility that gives them the assurance that the book is worthwhile. It takes the risk out of the equation for the producer or reporter if it’s an ‘award winning’ book.

Awards also create interest in your book, which can lead to more sales and other opportunities.  A book award may cause someone to stop in their tracks and consider picking up your book in a book store.  A book award can give you an edge and sometimes that’s all the difference you need to propel your book into bestseller territory. If you win you can say you are an “award winning author.” Doesn’t that sound better? Of course it does, and you get a little magic that comes from a third party endorsement because an authority says your work is worthy, and that’s priceless.

Most awards charge a fee to enter. Not all awards have a category for your genre and not all of these will work for every book.

Here’s a list of my Top 32 book awards worthy of your consideration.

Need another reason to enter? Jim Cox of Midwest Book Review says, “The fact is award stickers help to convince buyers to purchase. I’ve seen this happen with librarians — when faced with two competing titles and a limited acquisition budget the librarians will take the one that won an award, any award, over the title that doesn’t have an award to its credit. I’m confident that this same phenomena works for bookstore patrons browsing the shelves as well.”

The bottom line, book awards do matter. Enter a few and let me know how it goes. If you know of another book award I should check out, please send me the details.


Scott LorenzAbout Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few. Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist




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BAY AREA AUTHOR EVENTS

November 23, 2014
Sunday Morning Storytime with Christopher Smith
Starts: 11:00 am
Ends: November 23, 2014 - 12:00 pm
Location: Author Appearance - , “” Book Passage - 51 Tamal Vista Blvd., Corte Madera
Description: Sunday Morning Storytime with Christopher Smith at Book Passage, Corte Madera
Starting September 12!
Sundays • 11:00 am • Free
Summer is over and Christopher is back! Singer-songwriter Christopher Smith has been writing music and performing in the Bay Area for over 20 years. Smith writes well-crafted story songs that aim for the heart. Children of all ages—and adults—love him!

These events are free and take place at Book Passage, 51 Tamal Vista Blvd., Corte Madera, unless otherwise noted. For information or to reserve autographed books, call 415-927-0960 or go to http://www.bookpassage.com.
Maxine Louise Michel De Felice - May the Spirit Be Unbroken
Starts: 1:00 pm
Ends: November 23, 2014 - 2:00 pm
Location: Book Passage, 51 Tamal Vista Blvd, Corte Madera
California Writers Club
Starts: 2:00 pm
Ends: November 23, 2014 - 4:00 pm
Location: Book Passage, 51 Tamal Vista Blvd., Corte Madera
Description: California Writers Club at Book Passage, Corte Madera
4th Sunday each month • 2:00-4:00 pm • $5 members/$10 non-members per meeting
The Marin branch of the California Writers Club meets monthly at Book Passage, except July, August and December, on the 4th Sunday of the month, unless it’s a holiday. 2:00 p.m. to 4:00 p.m. Meetings may feature a guest speaker, a workshop, or a panel discussion, along with networking, encouragement, and writing news. CWC, a 501c educational corporation, is the nation’s oldest professional club for writers ... “educating writers of all levels of expertise in the craft of writing and in the marketing of their work.” All are welcome. Visit http://www.cwcmarinwriters.com.
Upcoming Meetings: Sun., June 26 • 2:00 pm • Topic: “Patience & Persistence: the Writer as Marathoner” • Meg Waite Clayton, author of The Four Ms. Bradwells, The Wednesday Sisters, and The Language of Light.
Kate Gale, Maxine Hong Kingston & Shelley Savren - An Evening of Poetry
Starts: 4:00 pm
Ends: November 23, 2014 - 5:00 pm
Location: Book Passage, 51 Tamal Vista Blvd, Corte Madera
November 24, 2014
Booksigning - Actress Evangeline Lilly - The Squickerwonkers
Starts: 3:00 pm
Ends: November 24, 2014 - 4:00 pm
Location: Books Inc, The Marina: 2251 Chestnut St, San Francisco
Kid Lit Salon - Led by Lissa Rovetch, 4th Monday each Month, 7:00-9:00 pm, $120 per year
Starts: 7:00 pm
Ends: November 24, 2014 - 9:00 pm
Location: Book Passage - 51 Tamal Vista Blvd., Corte Madera
Description: Children’s Book Writers & Illustrators Salon led by Lissa Rovetch.
4th Monday each month • 7:00-9:00 pm • $120 per year

The Bay Area is home to many children’s book writers and illustrators, and is an absolute hotbed of emerging talent. Book Passage is thrilled to host the Kid Lit Salon for both established and beginning children’s book writers and illustrators. Come socialize with like-minded, creative types in your field. Our evenings include a wildly diverse array of speakers, member updates, events, conferences, and insider tips. Writer and illustrator Lissa Rovetch is the illustrator of There Was a Man Who Loved a Rat and Other Vile Little Poems and author of Ook the Book and the Hot Dog and Bob book series.
Monika Trobits - Antebellum and Civil War San Francisco
Starts: 7:00 pm
Ends: November 24, 2014 - 8:00 pm
Location: Green Apple Books, 2nd floor: 506 Clement St, San Francisco
November 25, 2014
Elin Hildebrand - Winter Street
Starts: 7:00 pm
Ends: November 25, 2014 - 8:00 pm
Location: Book Passage, 51 Tamal Vista Blvd, Corte Madera
Katie Gilmartin - Blackmail, My Love
Starts: 7:00 pm
Ends: November 25, 2014 - 8:00 pm
Location: Green Apple Books, 2nd floor: 506 Clement St, San Francisco

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