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Pick yer poison
04 April
2013
After the Manuscript Viewpoints
10441 Views

32 Book Awards Authors Should Pursue for 2013

By Scott Lorenz, President, Westwind Communications

“Do book awards matter?”  YES!!

As a book publicist I am here to inform you that yes, they absolutely do matter! In fact, one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which subsequently led to a major New York agent deciding to represent the book and pitch it to all the major publishing houses. Deals are in the offing. This author, needless to say, is happy he decided to enter.

Pursuing and winning book awards will give you another opportunity to reach out to the media, booksellers and agents. As a book publicist I see the media perk up when an author client has received an award. It’s the added credibility that gives them the assurance that the book is worthwhile. It takes the risk out of the equation for the producer or reporter if it’s an ‘award winning’ book.

Awards also create interest in your book, which can lead to more sales and other opportunities.  A book award may cause someone to stop in their tracks and consider picking up your book in a book store.  A book award can give you an edge and sometimes that’s all the difference you need to propel your book into bestseller territory. If you win you can say you are an “award winning author.” Doesn’t that sound better? Of course it does, and you get a little magic that comes from a third party endorsement because an authority says your work is worthy, and that’s priceless.

Most awards charge a fee to enter. Not all awards have a category for your genre and not all of these will work for every book.

Here’s a list of my Top 32 book awards worthy of your consideration.

Need another reason to enter? Jim Cox of Midwest Book Review says, “The fact is award stickers help to convince buyers to purchase. I’ve seen this happen with librarians — when faced with two competing titles and a limited acquisition budget the librarians will take the one that won an award, any award, over the title that doesn’t have an award to its credit. I’m confident that this same phenomena works for bookstore patrons browsing the shelves as well.”

The bottom line, book awards do matter. Enter a few and let me know how it goes. If you know of another book award I should check out, please send me the details.


Scott LorenzAbout Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few. Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist




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