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13 February
2013
After the Manuscript Viewpoints
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How to Pitch a Podcast

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A podcast is one form of promotion that every author can feel comfortable doing.  While media training is not required for radio interviews and podcasting (like it is for TV), some methods of securing and executing audio content are more successful than others.  Here is a template I developed based on advice from a radio producer who had seen thousands of pitches over his career.

 Subject Line

The first thing you need is an attention grabbing subject line for your email pitch.  If you are writing to someone who wears more hats than just hosting or producing a podcast, consider putting the words “radio guest” in your subject, so the target knows what part of their professional life you are addressing.  Otherwise, put something unique and unusual in that line if you can.  I rarely use the name of the book, but I might state the author’s highest attributes like “Award-Winning Comedy Screenwriter”.

Salutation

The pitch email itself will have several sections.  After the salutation, correctly spelling the producer’s first name, begin with how you are connected to the producer.  If you have gone through all six degrees of separation and still have no one in common, then mention how you learned of the producer of host’s affinity for your topic.  This will personalize your pitch and show the producer that you have done your homework researching the guests and subjects he likes to feature on the air.  The goal of your first paragraph is to connect with the target and motivate him or her to continue reading, not to sell yourself.

Body

The second and third paragraphs may link to breaking media news about you or your book.

For instance, if the Huffington Post has just featured an article you wrote, that makes you more attractive as a podcast guest, so make sure you mention it.

Sometimes in this section you can point out an item on the show’s blog that relates to the topic you’re pitching.  Perhaps your content makes a useful update to a subject that was aired a while back.

The fourth paragraph describes the guest.  This is your bio—why you’re relevant, who you know, why you’re the expert, and how your content ties to current events.

The fifth paragraph lists the “5 Things You Will Reveal to Listeners”.  These are your talking points where you speak around the book and to the audience, peaking their interest so they will want to purchase your book.  This can be information that is perhaps outside the book—an on-air exclusive.

The sixth paragraph lists “3 Good Reasons to Book You”.  These are attributes that make you work well on the air, like your sense of humor, your performance experience, and why you fit the show’s theme.

Closing

The closing reveals contact info for who schedules you, plus your web & social links.

Good luck attracting producers with your podcast pitches.  And remember, if you strike out you can always ask a book publicist with broadcast experience for help.


About Stephanie Barko

 Stephanie BarkoStephanie Barko, Literary Publicist has been pitching nonfiction authors and historical novelists since 2006.  Follow her book marketing tips on Twitter and Facebook and read what her clients have to say on LinkedIn.  Visit with Stephanie at www.stephaniebarko.com




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A Passing Curse

BAY AREA AUTHOR EVENTS

November 21, 2014
Shiva Rea - Tending the Heart Fire
Starts: 7:00 pm
Ends: November 21, 2014 - 8:00 pm
Location: Book Passage, 51 Tamal Vista Blvd, Corte Madera
Brian Krebs - Spam Nation: The Inside Story of Organized Cybercrime-From Global Epidemic to Your Front Door
Starts: 7:00 pm
Ends: November 21, 2014 - 8:00 pm
Location: Books Inc, Opera Plaza; 601 Van Ness, SF, 94102
November 22, 2014
Divya Srinivasan - Little Owl's Day - Special Event for Kids
Starts: 10:00 am
Ends: November 22, 2014 - 11:00 am
Location: Book Passage, 51 Tamal Vista Blvd, Corte Madera
Market to Table: Cooking Demonstrations by Cookbook Authors
Starts: 10:30 am
Ends: November 22, 2014 - 12:30 pm
Location: Book Passage at the Ferry Building, 1 Ferry Building, San Francisco
Description: On Saturday mornings, chefs and cookbook authors lead free cooking demonstrations using seasonal ingredients from the Farmers Market. Join them in the CUESA kitchen (North Arcade) for tips, recipes, and a sample. Book Passage will be there with the books.
Nina Lesowitz & Mary Beth Sammons - The Grateful Life
Starts: 1:00 pm
Ends: November 22, 2014 - 2:00 pm
Location: Book Passage, 51 Tamal Vista Blvd, Corte Madera
Aglaia Kremezi - Mediterranean Vegetarian Feasts
Starts: 3:00 pm
Ends: November 22, 2014 - 4:00 pm
Location: Omnivore Books: 3885a Cesar Chaves St, San Francisco
Carine McCandless - The Wild Truth
Starts: 4:00 pm
Ends: November 22, 2014 - 5:00 pm
Location: Book Passage, 51 Tamal Vista Blvd, Corte Madera
Mark "Fightshark" Miller - Pain Don't Hurt: Fighting Inside and Outside the Ring
Starts: 7:00 pm
Ends: November 22, 2014 - 8:00 pm
Location: Books Inc, The Marina: 2251 Chestnut St, San Francisco
November 23, 2014
Sunday Morning Storytime with Christopher Smith
Starts: 11:00 am
Ends: November 23, 2014 - 12:00 pm
Location: Author Appearance - , “” Book Passage - 51 Tamal Vista Blvd., Corte Madera
Description: Sunday Morning Storytime with Christopher Smith at Book Passage, Corte Madera
Starting September 12!
Sundays • 11:00 am • Free
Summer is over and Christopher is back! Singer-songwriter Christopher Smith has been writing music and performing in the Bay Area for over 20 years. Smith writes well-crafted story songs that aim for the heart. Children of all ages—and adults—love him!

These events are free and take place at Book Passage, 51 Tamal Vista Blvd., Corte Madera, unless otherwise noted. For information or to reserve autographed books, call 415-927-0960 or go to http://www.bookpassage.com.
Maxine Louise Michel De Felice - May the Spirit Be Unbroken
Starts: 1:00 pm
Ends: November 23, 2014 - 2:00 pm
Location: Book Passage, 51 Tamal Vista Blvd, Corte Madera
California Writers Club
Starts: 2:00 pm
Ends: November 23, 2014 - 4:00 pm
Location: Book Passage, 51 Tamal Vista Blvd., Corte Madera
Description: California Writers Club at Book Passage, Corte Madera
4th Sunday each month • 2:00-4:00 pm • $5 members/$10 non-members per meeting
The Marin branch of the California Writers Club meets monthly at Book Passage, except July, August and December, on the 4th Sunday of the month, unless it’s a holiday. 2:00 p.m. to 4:00 p.m. Meetings may feature a guest speaker, a workshop, or a panel discussion, along with networking, encouragement, and writing news. CWC, a 501c educational corporation, is the nation’s oldest professional club for writers ... “educating writers of all levels of expertise in the craft of writing and in the marketing of their work.” All are welcome. Visit http://www.cwcmarinwriters.com.
Upcoming Meetings: Sun., June 26 • 2:00 pm • Topic: “Patience & Persistence: the Writer as Marathoner” • Meg Waite Clayton, author of The Four Ms. Bradwells, The Wednesday Sisters, and The Language of Light.
Kate Gale, Maxine Hong Kingston & Shelley Savren - An Evening of Poetry
Starts: 4:00 pm
Ends: November 23, 2014 - 5:00 pm
Location: Book Passage, 51 Tamal Vista Blvd, Corte Madera

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