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22 February
2013
BadRedhead Says Viewpoints
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BadRedhead Says: 3 Top Tips to Run Your Social Media Platform More Efficiently

BadRedhead Says: 3 Top Tips to Run Your Social Media Platform More EfficientlyPeople often wonder how on earth they’re going to keep up with all the various social media accounts, so they ask me what I do.

A lot.

Actually, there are really three main applications I use on my laptop that help me tremendously in regard to time management. Now, I’m still a huge advocate of live tweeting, FB, etc.; please don’t think I’m completely automated, because if you follow any of my accounts, you’ll know I’m quite present.

However, much can be done to save you time and that’s my focus today:

HootsuiteI’m a fan. Have been for many years. Hootsuite allows you to manage up to five accounts free; beyond that it’s less than $10/month which is a great investment in you: in freeing up your time. I use Hootsuite primarily to manage:

Twitter(Both personal and pages)

Facebook(Both personal and pages)

LinkedIn(Business page only)

Google+

With regard to scheduling tweets and messages (know your keywords or topics – then it’s easier to come up with them), I’ve found Hootsuite to be the easiest and most user-friendly.

It shortens long URLs for you, gives you the option of scheduling yourself or using their (fairly new) auto-schedule feature, (install the Chrome or Firefox extension to make it even easier), and you can schedule multiple tweets over different days, up to years at a time (which I don’t recommend, given the nature of social media). I usually do a few days, up to a week.

There are SO many terrific components of Hootsuite, beyond scheduling tweets. If you have customers or simply want to know what’s resonating, you can track individual tweets, get weekly reports, or even go in daily. There are also now hundreds of other applications it hooks into (Mailchimp, WordPress, Instagram…the list goes on).

For you Tweetdeck fans, knock yourselves out. I’ve just never enjoyed the layout and I like being able to manage G+ pages, which you can’t do from there.

PluggioAlso free for the start-up plan, I LOVE this application. It will suggest followers for you (and purges), let you set up a dripfeed of relevant content (again, know your keywords or topics), hook up to Twitter, LinkedIn, and Facebook, allow scheduling, allow you to reply to all the peeps who have RTd you in one fail swoop (either live or scheduled)…honestly, it would take me days to tell you all they do.

Admittedly, I was slightly put off by ALL the options when I first started with them, but each instructional video is around one minute and truthfully, much of what they do is self-evident. Just click around.

And their customer service is amazing. Who could ask for anything more?

ManageFlitterYou know I’m a huge fan of this Twitter app. Why? So many people think they are stuck at following the same 2K people and because Twitter imposes a 10% following/follower ratio at 2K, many people just sit there, hoping the issue resolves itself.

Stop it. Nothing about social media is passive, right?

Go to ManageFlitter, authorize your Twitter account, and clean that jack up. I go in a few days/week to delete inactives (haven’t tweeted in 30 days or more), eggs (please), fakes (please, again), and if you haven’t followed me back after a week or so, I unfollow.

And you can create whitelists, so those people who may be inactive but you don’t want to unfollow are safe. And you can import your lists into ManageFlitter. And you can follow people, too, based on (guess what she’s gonna say?) keywords. And (promise, it’s my last one), there’s a nifty little ‘fast select’ button which makes unfollowing and following lightening fast.

(Note: though, technically, you can follow up to 1,000 tweeps per day, I don’t recommend more than 25-50, maximum 100. They will suspend your account if they think you’re ‘churning’ (following and unfollowing) or following too aggressively.)

Listen, if you’re on Twitter, you need to be ON Twitter. You should know who is interacting with you, RTing you, and is generally participating. You’re wasting time and let’s face it, money (if you’re using Twitter to sell something or increase business), by following people who don’t follow back.

Using this service has exponentially helped me to increase my following and interact with targeted users. So there. (P.S. I hype them so much – and they don’t even pay me! —  they actually interviewed me recently about what I love so much about it. Read that here.)

Twitter Lists: Okay, I lied. Here are four top tips. I’ve written fairly extensively about lists, but here’s something many don’t realize: if you’re stuck at 2K (which come on already people, read number 3), you can use lists. Why? You can create up to 20 lists (public or private), which can have up to 500 people each. That’s 10,000 tweeps you can list (and not necessarily follow) to increase your presence and make connections.

Lists should reflect your keywords and topics, (i.e, I write about men, women, relationships, writing, social media, right? So my lists are: Fab Writers, Great Bloggers, Charming Men, Hot Chicks. You get it.)

Listen, none of this is news. It’s simply what I do to optimize my (and my clients’) presence in the minimal amount of time we all have each day.

Got questions about any of this? Ask below, or share your own experiences with me! Be sure to sign up for newsletter so you don’t miss any upcoming activities.


About Rachel Thompson

rachel_thompson_photo150_2I’m a chick who writes stuff that makes you laugh. My book A Walk In The Snark hit #1 on the Kindle Motherhood list this past September (do you think they know I talk about sex? Shhh.). It’s since hit about oh, I’ve lost count. #woot! I’ve been nominated for Funniest Blog, Best Humor Writer & Redhead Who Makes A Killer Dirty Martini (okay, I made the last one up, but it’s true. Honest.). I released The Mancode: Exposed right after Thanksgiving 2011 and by January, it placed in the Amazon Top 100 Paid!
I’m a mom, a wife, and a recovering pharmaceuticals rep. It’s been a long process, but I’m doing okay, thanks. I also used to sell Trojan-brand condoms. Yeah, it’s hilarious, I know. I did it for three years way back when, and I was their top salesperson in the Western Region, a dubious honor at best. My number-one customer was the Mustang Ranch. No, seriously. The Mustang Ranch. I couldn’t make stuff like that up. The experience definitely gave me insights into the… er… ins and outs of men.
So it should come as no great surprise that I write about how men (The Mancode) and women (Chickspeak) approach most things differently. And since I did, in fact, grow past my Trojan days (in more ways than one or–insert your own joke here), I’ve thrown in a few tidbits about marriage, kids, being a mom, living in the OC (ya know-being a pale redhead living in a sea of blondes), coffee, and vodka. Not necessarily in that order, depending on the day.
Like everyone, I’ve also had some rough times. I share those with you, too. Life can’t always be martinis and beaches. Wait, this is the OC (Orange County, CA, for those of you from Canada, or people on the East Coast who don’t know California beyond LA). Naw, not even here.
You can find articles written exclusively for the San Francisco Book Review and Sacramento Book Review in their monthly publications and on their website.




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